Where restaurant owners come to start living.

I help busy restaurant owners like you simplify the chaos of hospitality into craveable, profitable businesses.

Change your model. Build wealth. Breathe.

Hi, I’m Sequoia!

I’m here to help you create a sustainable restaurant strategy that makes you money when you’re off the clock, so you can get back to what you’re meant to be doing — living your life.

It’s not easy, trust me I get it. I’ve owned an operated restaurants for 12 years, with 25 years of experience under my belt. The game has changed, and restaurant owners will be divided into two groups — those who make it and those who won’t.

Restaurants crushing it right now are defining their assets and using their special sauce to set themselves apart. I’m here to help you discover yours.

Restaurants on their own can’t scale — that’s why we’re building BUSINESSES.

Let’s build one that’s completely yours.

WHAT THAT LOOKS LIKE:

01
Market Analysis + Menu Audit creating in-depth understanding of the gap that you need to fill

02
Creative Strategy pin-pointing your unique skills + assets, identifying leaks and positioning yourself as the go-to standard

03
On Hand Support from Sequoia + our team through the process and launch

Our Team

Sequoia Del Hoyo

Founder / Consultant

Sequoia has owned and operated restaurants for over a decade, with 20+ years of front-of-house experience across every position. Her superpower: identifying your attributes and audience, then helping you clarify your story — and how you share it with the world.

Chef / Menu + Kitchen Consultant

Jason Botterill

Chef Jason Botterill joined the team at TAROCCO in 2023. His résumé includes Chez Panisse, The River Cafe, private cheffing, and cooking throughout Italy and Spain.

Jason specializes in building masterful menus, cooking with seasonality, functional kitchen design, kitchen operations, and creating systems — but it's his remarkable ability to identify flaws and correct them that sets him apart from the crowd.